Whenever you distribute a press release, you should post it on your own web site at the same time. Keep the press release live for as long as the program is active.
When writing press releases, include Internet page links in the copy to deliver people to an information web site. This is especially important when posting the press release directly to the Internet. These links, allow your community members to link from the press release to a specific Web page on your site that will provide them with additional information or drive them to an application.
If your press release is published in a local media outlet, consider linking to it from your site. This will help increase the prestige of your program.